Who We Are

Our formulas are at the intersection of clinical and clean beauty. SeroVital was founded on science and research, but supporting our customers’ overall wellness with clean formulations and striving to be socially and environmentally conscious are just as important.

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What Clean Beauty Means to Us

It means free from parabens and formaldehyde, including traces. It means formulated without phthalates, mineral oil, gluten, synthetic dyes, sulfates (SLS/SLES), nonylphenol ethoxylates, oxybenzone, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA, and BHT.

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Why Do We Avoid These Ingredients?

Currently, the U.S. bans very few chemicals from cosmetics. We choose to do better. We do not put the ingredients listed above in our products because they have been associated with an increased risk of things like cancer, hormone disruption, and birth defects. We want to be good partners in your wellness journey, despite what the laws might allow.

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Ongoing Efforts

Our product development team carefully reviews all ingredients that go into our products and makes adjustments to improve both their efficacy and safety as research evolves.

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Clean Energy + Sustainability

Our commitment to wellness doesn’t end with our products. We’re also actively working to reduce our carbon footprint. We added 4,700 solar panels to the roof of our headquarters. This significant investment allows us to generate approximately 1.4 megawatts of clean solar energy. We’ve also been awarded for our recycling efforts–we recycled over 34 tons in 2020 alone.

Community

Committed to Our Community

We have an amazing tribe of SeroVital customers, and we love extending the sense of community and support we feel from you, to others. We do this through monetary and product donations to organizations chosen by our employees. We are also honored to support Women of the World, a foundation dedicated to helping forcibly displaced women and to empowering women from all nations to achieve independence, economic success, and a voice in the community.

You can learn more about the organizations we support or donate to their causes by clicking on any of the logos below.

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serverefugees rescuesaltlake utahfoodbank safeharborhope womenofworld