Who We Are
Our formulas are at the intersection of clinical and clean beauty. SeroVital was founded on science and research, but supporting our customersā overall wellness with clean formulations and striving to be socially conscious are just as important.
What Clean Beauty Means to Us
It means formulated without parabens and formaldehyde ā including traces ā phthalates, mineral oil, gluten, synthetic dyes, sulfates (SLS/SLES), nonylphenol ethoxylates, oxybenzone, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA, and BHT.
Why Do We Avoid These Ingredients?
Currently, the U.S. bans very few chemicals from cosmetics. We choose to do better. We do not put the ingredients listed above in our products because they have been associated with an increased risk of things like cancer, hormone disruption, and birth defects. We want to be good partners in your wellness journey, despite what the laws might allow.
Ongoing Efforts
Our product development team carefully reviews all ingredients that go into our products and makes adjustments to improve both their efficacy and safety as research evolves.
Committed to Our Community
We have an amazing tribe of SeroVital customers, and we love extending the sense of community and support we feel from you, to others. We do this by supporting organizations chosen by our employees. We are also honored to support Women of the World, a foundation dedicated to helping forcibly displaced women and to empowering women from all nations to achieve independence, economic success, and a voice in the community.
You can learn more about the organizations we support or donate to their causes by clicking on any of the logos below.
